Why use of Animated Character helps communication

 A great part of all our communication is done online – yet, if we put our computers, tablets and phones away for a moment and concentrate on our old-fashioned, real world communication then learning shows the following: 55% of what’s being said is communicated by body language and 7% by words. The remaining 38% is transmitted by tone of voice.

When we enjoy an interpreter video, use a training tool or play a game, we are asked to capture, and we are more likely to do that if we feel attached  in some way. Using characters is a best way through which this link can be formed. The boy below is Ollie, a boy Animated Character we created for Ollie and Dog. Ollie and Dog is a series of animations elaborating growth hormone deficiency to children. An disease such as growth hormone deficiency can seem frightening and upsetting to a child, but when presented by an appealing animated character the information is a lot less intimidating.

Ollie And Dog Medical Device Animated Character, Ollie introducing waving dog Characters are the vehicle through which a story or idea opens out. Things happen to them or ‘through’ them and as we identify with them we experience their emotions as if they were our own. A good character represents  the human condition in a way that deeply connects us with the idea or event that is being spread.

 

Communication is necessary, regardless of whether your audience is your workforce, or your customers. Why not attach  an animated character or mascot to your advertising, or e-learning programme? If we have got you sensible about how you can join  with your audience more meaningfully, get in touch with us by emailing info@sbanimation.com, or call us on +44 (0)207 148 0526.